CCM Italy NGO
I start with a visual research session on the area that best defines the identity of the project. I collect visual references and create a moodboard.
I try to understand in depth the logic and dynamics behind the visual guidelines that were chosen in phase 1. I define the standards and objectives of the design.
After much reasoning, it is time to trust instincts. I move on to execution, starting with quick sketches and then proceeding to the final designs.